How to Incorporate QR Codes Into Your Next Event

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Quick Response (QR) codes are two-dimensional barcodes that hold thousands of characters and information. Similar to barcodes used by retailers to track merchandise, QR codes can help you to link digital content onto a website, share information to social media, and build an online community. They can also be used to direct customers to a smartphone application.

Here are some creative tips on incorporating QR codes into your next event.

  • Create Electronic Brochures: On press releases and marketing material, include a QR code that links to an electronic PDF brochure that your clients will be able to download. Make your brochures fun and attractive and use words that call to action and help drum up anticipation for your company and event.
  • Create Digital Handouts at Your Event: Place your QR code into PR material at the event, or project it onto the screen of your meeting room and your attendees will be able to download digital handouts for whatever session they are in to their smartphone and follow along.
  • Send Your Audience to Videos:You can us QR codes to send your audience to relevant YouTube videos and more. Videos can either correspond to the conference or feature relevant material from past events.
  • Share Contact Information: Use QR codes to share contact information of keynote speakers or company departments. Attendees at your next event will be able to scan the QR code into their smartphone and automatically be able to import contacts into their phone, obtain email information, and connect on social media sites.

There are hundreds of ways to incorporate QR codes into your event, and these are just a few. For more creative ways to promote your event, or for help in planning and executing an event or conference, call the friendly team at Meeting Services Unlimited, Inc. From logistics to social media, we’ve got the tools and the expertise to help you deliver a successful event and build awareness of your business. Call today at (317) 841-7171 to get set up with one of our event or meeting planners.