What to Print in Your Event or Conference Brochure

Getting the word out about your next business event is essential to increasing attendance and planning an effective meeting. There are many ways to notify employees about upcoming events, including social media, e-mail, and traditional printed brochures. No matter what medium you choose, there are some essential pieces of information that you should include. Below are some details that are a must in your brochure:

• Your event’s name: Naming your conference is important for people to understand what it’s all about. You want to make the name clear and put it on the front of your brochure as well as the name of the company.

• The logistics: This is the essential information that tells people where to go, when to arrive, and what the fees are. The location and time of your conference can make or break your event, so be sure to plan these details carefully.

• A detailed agenda: Lay out a clear schedule of every event included in your conference, even the non-business aspects like lunch. This will showcase the interesting activities that will draw out attendees and allow people to plan ahead of time.

• Overview of events: You should provide a brief explanation of the speakers and activities included in your conference as well as the goals of the event. Attendees can come better prepared if they know what to expect, which will help your activities start and end on time and stay on topic.

If you are planning your company’s next business event, then consult the experts at Meeting Services Unlimited. We can help you design effective brochures, plan exciting and goal-oriented events, pick a venue, and schedule speakers. Our unique, technological approach to meeting planning can make your next event a successful one. Learn more about us online or call (317) 841-7171.